During the State Visit of His Majesty King Willem-Alexander of the Netherlands to Estonia in June 2018, a newly cultivated tulip variety developed as a Dutch contribution to the Estonian centenary celebrations was officially named 'Eesti'. This happened in the presence of the King, President Kaljulaid and the Dutch and Estonian ministers responsible for agriculture at the conclusion of a seminar on agro-innovation organized by the Embassy of the Netherlands in Estonia. A video was presented showing the journey of the ‘Eesti’ tulip from its birth in the Netherlands in the second half of 2017 to its blooming on Viru Square in Tallinn in May 2018. In addition, the official namegiving certificate was on display in the Club of Different Rooms in Telliskivi, where the seminar was held. The certificate serves as proof that the name ‘Eesti’ will be registered in the International Tulip Cultivar Register.
In autumn 2017, the Embassy of the Kingdom of the Netherlands in Estonia joined forces with Dutch tulip breeder and grower ‘JUB Holland’ and Tallinn Municipality. To celebrate the 2017 Estonian Presidency of the Council of the EU and to mark the close partnership of the Netherlands and Estonia in the EU, thousands of tulip bulbs of a newly cultivated variety were planted in flower beds on Viru Square in the centre of Tallinn and in the Tallinn Botanical Garden. In spring 2018, during the EV100 celebrations, an abundance of Dutch hyacinths, asterae and myosotis were planted next to the tulips on Viru Square, which were starting to emerge from their flower beds. Surrounded by these blue and white flowers, the tulips quickly joined the celebrations and started blooming too, showing their beautiful white colour on Estonian soil for the first time.
Thanks to its central and popular location in the Old Town, Viru Square turned into a beautiful sea of white and blue flowers for the Estonian public to enjoy.