Preview of Estonian design in LondonPublished: 14.09.2017

From 14 to 24 September, in the frame of the London Design Festival, the exhibition ‘Size Doesn’t Matter’ is being displayed at the Oxo Tower Wharf Gallery. Estonian design has been previously exhibited in London, but this time the show is more comprehensive and contains a number of new products. The event is part of an international programme dedicated to the Estonian Presidency of the Council of the European Union and the 100th anniversary of the Republic of Estonia.

One of the exhibitions representative images. Author:

The Estonian Association of Designers (EAD) came up with the concept of the ‘Size Doesn’t Matter’ exhibition in 2014. The exhibition contrasts the smallness of the land, the density of designers and the abundance of the Country’s achievements in order to introduce Estonian design in foreign countries. Pieces shown include innovative industrial products and demonstrate the successful combination of a rich visual heritage with the latest technologies and solutions of the 21st century.
Ilona Gurjanova, the curator and president of the Estonian Association of Designers, hopes to boost cultural exchanges by showcasing the achievements of Estonia as a rapidly developing design country and to create opportunities for Estonian product designers to network and reach the international arena through foreign exhibitions.
Estonia’s first term as the holder of the Presidency of the Council of the EU and its centenary celebrations provide a unique opportunity to introduce talented Estonian artists even more than before. In addition to the London design exhibition, Estonian designers will present their creations in Paris, Brussels, Bologna, Stockholm and Budapest.
The ‘Size Doesn’t Matter’ exhibition includes products related to home furnishings, textiles, furniture, lighting, ceramics, and glass; and fashion accessories including bags, shoes, jewellery and a selection of packaging and book designs. Nearly 50 designers are represented; with established designers alongside newly graduated, promising young artists who have received awards in Estonia and abroad. The crisp collection is characteristic of the Nordic country – characterised by a minimalist style, natural materials, ingenious solutions and humour. The scenography, by Helen Sirp, has been inspired by infinite blue - the colour with no borders - the union of the sea and sky. Meeting at twilight.
The ‘Size Doesn’t Matter’ concept has travelled and been exhibited in Brussels, Vienna, Stockholm and Caen already, the exhibitions next destinations include Paris and Berlin.
The pop-up shop is open every day from 11 am - 6 pm
Opening and private view: 15th of September 6 pm
14.-24.09.2017 11-18
Oxo Tower Wharf, Bargehouse Street
South Bank SE1 9PH London
Free entry

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