“Size Doesn’t Matter” travelling exhibition will be exhibited during Design Week in London The Estonian Association of Designers (EDL) has developed the concept of “Size Doesn’t Matter”, which contrasts the small size of the country, the high number of designers, and the abundance of achievements, in order to introduce Estonian design in foreign countries. The collection consists of high-quality small-production-run products, basically of the best pieces produced by the designers, and of new innovative industrial products. The exhibition includes products related to the furnishing of the home: textiles, furniture, lighting, ceramics, glass, wheels and fashion accessories including bags, shoes and jewellery. Nearly 50 designers are represented including meritorious as well as newly graduated young promising designers who have received awards both in Estonia and abroad. The crisp collection is characteristic of a Nordic style – minimalism, natural materials, ingenious solutions and humour. This exhibition has been travelling from Tallinn to Brussels, London, Vienna, Stockholm and Caen. In November 2017 we are glad to introduce such a large range of Estonian design first time during London Design Week. Displaying their work at the exhibition will be: Matti Õunapuu, Mare Kelpman, Tarmo Luisk, Martin Saar, Monika Järg, Stella Soomlais, Johanna Tammsalu, Andres Labi, Kärt Põldmann, Sille Sikmann, Piret Loog, Elmet Treier, Toivo Raidmets, Reet Aus, Tõnis Vellama, Keha3, Maile Grünberg, Tanel Veenre, Karl Annus, Jaanus Orgusaar etc. The exhibition will be accompanied by a small pop-up shop run by Estonian Design House. The idea of how to promote Estonian design abroad and the curator is Ilona Gurjanova (Estonian Association of Designers, President) who received an award from Estonian Ministry of Foreign Affairs in 2017.